I’m sure all of you must have heard this term ” SUSTAINABLE FASHION ” quite a lot in recent years. Some of you must be aware about what this actually this is , while some you still must be wondering about it. SO , my this blog is for the ones who don’t know or know bits of “SUSTAINABLE FASHION”.
Before going upon sustainable fashion first let me tell you about what sustainability is : sustainability is about maintaining life on earth and the ecosystems required to support it. In simplest terms, sustainability is about our children and our grandchildren, and the world we will leave them or you can say using the current resources in a way that we save these resources for our future generation as well. And from this originated the notion of sustainable fashion.
sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.
From an environmental perspective, the aim should be to minimize any undesirable waste producing from the product.(a) ensuring efficient and careful use of natural resources (water, energy, land, soil, animals, plants, biodiversity, ecosystems, etc); (b) selecting renewable energy sources (wind, solar, etc) at every stage, and (c) maximizing repair, remake, reuse, and recycling or up-cycling of the product . From a socio-economic perspective, all stakeholders should work to improve present working conditions for workers on the field, in the factories, transportation chain, and stores, by aligning with good ethics, best practice and international codes of conduct. Maintaining transparency for the consumer , if we do not know what is happening , how can we question ?
This was all about sustainable fashion , now the question is how as a consumer we can contribute towards sustainability? here you go with the answer – ( 1 ) By being aware about sustainable fashion and creating awareness about . ( 2 ) investing in brand or any product which are sustainable in nature after researching about it. There are brands who claim to be sustainable but are not , so do research before buying. ( 3 ) Accepting slow fashion , using your old clothes styling into something new , rather than throwing away or you can contact several brands or person who are up-cycling using waste or old clothes. ( 4 ) There are so many movement about sustainability , try to keep yourself updated about them and you can also volunteer in them as well.
This was all about sustainable fashion , let me know are you accepting sustainability in any way and your views upon sustainable fashion.